Conducting an on-camera interview isn’t as easy as it sounds. It requires an experienced producer; one who understands the nature of editing and the elements of a good story.
I just finished logging some interview footage recently and it was obvious that the person asking the questions had little experience conducting an interview for video.
So, if you need to capture on-camera interviews for your next video, don’t just type up a list of questions and pick someone at random to sit across from your subject and go down the list one-by-one.
Because an interview is a conversation between the subject and the interviewer, with its own ebb and flow. The questions are meant to start conversation, and often that conversation can lead down a path of discovery that will take your story into a new, unexpected direction. But if someone inexperienced is just reading off a list of questions, he/she might not know to ask a follow-up question to a potentially revelatory statement. Follow-up questions can help your story to take shape by providing much needed context and background information. An experienced interviewer will know how to tease out those details.
Because the person conducting the interview might not understand that answers need to be in complete sentences. A video editor will often remove the interviewer’s questions from the cut, leaving only the subject’s response. If the interviewer doesn’t remind the subject to answer in a complete thought, all an editor is left to work with are answers like, “That’s right,” “Uh-huh,” “I think so,” etc. etc.
These are two main reasons why it’s important to hire video production professionals to conduct your on-camera interviews. Not only will the composition and lighting look their best, but the subject’s answers will be well-rounded, well thought-out, and well-structured.
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