One of the things I love about video is the way that it can engage an audience. Video consists of images, words, text, music, and motion, all wrapped into one presentation. When executed just right, it captivates like no other medium. And motivating an audience to slow down, spend time with you, and listen to your message will help to create a network of enthusiastic customers, eager to support your brand.

In today’s digital climate, time is the greatest currency you have. Consumers have access to more information in the history of the world. In addition, attention spans are on the decline. So, companies need ways to encourage those consumers to stop and spend time with their products and services. Because customers want to do their research. They want to get to know a brand. They want to have conversations. They want a forum in which to discuss their needs. And video can create that level of engagement by generating discussion and conversation.
Consider this evolution:

    •    The more you can engage potential customers/clients, the more they will talk about you.
    •    The more they talk about you, the more your company’s name will spread.
    •    The more positive things people hear, the more they will be inclined to spend time with you.
    •    And the more time they spend with you, the more they will be inclined to buy from you.

It’s one thing to sell to a customer once or twice, but you want more than that. If you can capture a customer’s time, you will eventually create a following. And those people will become your greatest advocates. They will support you. They will bring others to you. They will sell your products and services for you. And video has been shown to be the preferred way people consume their content, even among company executives.

Start brainstorming ways in which you can incorporate video into your sales & marketing efforts. If you need help on how to get started and take a video project through to completion, please leave your question in the Comments section.