In my video production career I have predominantly worked with non-actors and the challenge is always the same: how can you capture natural, believable footage from people who aren't trained to perform in front of a camera?

If you've been hired to shoot a commercial for a local restaurant or a sales video for a niche product manufacturer, you will at some point be directing the people who actually work at these businesses. So, here are some things that have helped me get the most out of my non-professional on-camera talent.

1. Spend a few minutes with them before bringing them to set.  Introduce yourself. Find out something about them. Talk about things unrelated to the shoot. Get them talking about themselves. Smile. Laugh. Be personable. Build trust. The more comfortable they are with you, the more willing they'll be to take direction when the cameras roll. 

2. Be very clear about what you are trying to accomplish.  Believe it or not, sometimes the business rep who shows up for the shoot has been "volun-told" by a superior to be involved in the production and he/she may not even know what the video is really about. Don't assume he/she knows what's going on. Spell out explicitly what the scene is about and what you will be asking him/her to do. Answer any questions that may come up. Remember, the more comfortable the talent is, the better the footage. 

3. You are setting up scenarios, not staging scripted scenes.  If you come to set and start giving a long list of specific, scripted directions to your talent ("Now, at THIS point you will cross to THIS side of the room and stand HERE, turning 3/4 to camera BEFORE delivering your line...") they will immediately tense up and deliver a performance that feels too rigid and unnatural. Why? Because they aren't accustomed to taking direction, hitting marks and nailing the timing that comes from years of actor training. Instead of specific, scripted direction, focus on setting up a scenario; something they do every day while doing their job. Keep the direction loose, start rolling, and capture the scene much like you would if it were a documentary. Remember, your job is to capture an authentic moment.

4. Be willing to pivot.  Sometimes your talent might tell you, "I wouldn't necessarily do it this way." Okay. Great. Tell them to perform the action the way they normally would in their day-to-day jobs. They'll be more confident and comfortable and your footage will look more natural.  

5. Remind them not to look at the camera.  Don't scold them. Don't yell "Cut!" as soon as you see them look over to the lens. Let the scene play out, then walk over to make adjustments, using that moment as a gentle reminder. It is so hard for people not to look at the camera.  

6. Tell them what you're doing on set as you're doing it.  Non-professional actors don't know what coverage is. They might not understand why you keep moving the camera around and why they have to repeat the same action over and over. Remember, your job is to make them comfortable. Constantly explain what you're doing ("Okay, now I'm going to zoom in for a tighter shot so I can get that same action in close-up.") so they feel reassured that they aren't doing anything wrong.

These are the techniques that have worked for me over the years and the more you practice them, the easier it will be to draw out the best from your on-camera talent.

What methods have worked for you? Leave your suggestions in the Comments.