5 Questions to Ask Before Producing a Video

I may be biased when I say this, but creating a video is exciting. You may feel the same way. When assigned the task of creating a promotional video for your product, client, event, service, etc. it's tempting to run, full-steam-ahead, to produce the best possible video. But, like any other marketing and advertising tool, video requires forethought and strategy. So, before diving in head first, ask yourself these five questions.