Being able to constructively critique a video is a skill that doesn’t need to be overlooked, or undervalued. It’s vital to the video production process. Providing your video team with constructive, actionable feedback is not as easy as it sounds. It’s not enough to say “I don’t like it,” or “Hmmm. It really needs something more.” So, here are some ways you can better communicate with your video team and move your content closer to what’s best for your brand.