I'm Not the Cancer Kid Anymore

This is an online spot I created on spec for St. Jude that ended up running in paid social this past quarter. I’ve had the opportunity over the years to interview a number of patients and their families and I recurring comment I would hear from survivors is that they didn’t want to be known as “the cancer kid” anymore. They were excited to move on with a normal life. With that in mind, I created this spot highlighting that fact.