Clint Till • Video Production | Photography

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What 'Man of Steel' Teaches Us About Responding to Viewer Feedback

I was re-watching The Avengers the other night and as the climactic battle sequence raged, I couldn’t help but compare this sequence to a similar scene in another super hero film, Man of Steel. Both films show cities getting demolished in the wake of superhero battles. And yet when Man of Steel was released, some of the criticisms I read about the film centered on the level of destruction in that final battle scene. And that got me thinking, "What can these criticisms teach us about how we should respond to viewer feedback when it comes to our own videos?"