Adam's Trek to a Million - Part 3

This year I’ve been following St. Jude patient Adam and documenting his journey to raise $1 million for the hospital that saved his life. Since 2015 Adam’s Army has been fundraising for St. Jude Children’s Research Hospital. Currently, the team sits around the $750,000 mark and they’re hoping to break $1 million by year’s end.

This is part three of that ongoing series. In this installment, Adam and his Army plan to raise $10,000 by participating in the St. Jude Big River Ride.

#LOVE

After last year's successful launch of The Giving Hat, Kmart decided to bring the promotional item back for the 2016 holiday season. Proceeds from every purchase of The Giving Hat will help the children of St. Jude Children's Research Hospital who are battling cancer and other life-threatening diseases. To promote the hat and the ongoing collaboration between Kmart and St. Jude, my team and I set out to create an uplifting, authentic video centered on the question, "What does love mean to you?"